Healthcare Hullabaloo: But WAIT … There’s more!

My recent post on Billy Mays has really had me reflecting on this great TV pitchman. From his humble beginnings as a hawker on the Atlantic City boardwalk, Billy built his company from nothing into a multi-million dollar enterprise. In the course of doing this, he made himself and OxiClean into household names.

Reading up on Billy, I was amazed to see all of the products that he helped bring into the public spotlight. He sold us the Awesome Auger, the Big City Slider Station,the Ding King, the Gopher, the Grater Plater, the Hercules Hook, the Jupiter Jack, Kaboom! Cleaner, and all types of Mighty Putty.

He sold us Orange Glo, the Quick Chop, the Tool Band-it, the Turbo Tiger,the Vidalia Slice Wizard and Zorbeez cloths.

In spite of his successes with this myriad of products, I think that Billy will always be remembered as the ‘OxiClean Guy’. Billy sure knew a lot about white powder

Not only was Oxi-Clean a runaway commercial success, it was an absolutely brilliant business idea. You see, OxiClean is a relatively simple chemical that was around for years before anyone ever heard of Billy Mays.

Oxi-Clean is really just sodium percarbonate, which is an oxygenating bleach. Anyone can buy this chemical in bulk for around 50 cents a pound.

But Billy had a brilliant idea – take a simple chemical, give it a catchy name, advertise the hell out of it on TV, and then sell it at a ridiculous markup.

This brilliant idea helped make Billy Mays millions.

What in the world could have ever inspired him?

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