The Turnover

Interception!

Remember my posting about the Panini Parade? How I spilled the beans on how Pharmaceutical reps spend hundreds of dollars everyday buying lunch for an entire medical office just so they might have a few moments of the doctor’s time?

Well, many people remarked that they did not believe that this actually happens like I described it – and they may be right – the practice of free lunches might be even worse then what I described a few months back.

Witness, for example, my experience of just last week. I was in an office where, for whatever reason, they did not arrange for a pharmacy rep to bring them a free lunch that day. Everyone resigned to do the unthinkable – they were going to order and pay for their own lunch. Gadzooks! Could this really be true?

Well, as it turned out, it was getting close to 1:00 and everyone was starving. Desperate times called for desperate measures. Someone gathered up everyone’s order and called it in to a local deli. For once, they were going to pay for lunch like the rest of us – or so I thought.

As it happened, a drug rep who was waiting to see the doctor overheard the phone call. She came charging in like the Cavalry in a bad western, telling everyone to wait. Snatching the phone from the office managers hand, she identified herself (first name only) to the deli man (apparently they were well acquainted) and asked him to charge the entire order to her corporate card. By the way, she did not have to give him her card number – he either had it on file or perhaps he had memorized it. In any event, the day was saved, and no one had to pay for their own lunch that day.

No one, that is, except for the poor schmucks who have to pay $350.00 for a one month prescription of that drug rep’s medication.

Think about this the next time you have to pay for your lunch – or your prescription at the pharmacy.



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