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Everybody hates a spoiler – the person that ruins a good thing for everybody else. We all know someone like this – the kid who told he teacher about who was talking when the teacher left the room, or the goodie two-shoes who reported that the vending machine at work was doling out free candy bars . Yes, we all know (and hate) this type of person.
You gotta think that, amongst the pharmaceutical giants, WalMart is that annoying spoiler – who went and ruined a good thing for everyone.
You’ve all seen the ads – get a 90 day supply of generic prescription drugs for only $10.00 or so. Bastards.
Here we all were, stupid and lemming-like, forking over hundreds and hundreds of dollars for our name-brand medications, and WalMart has to go and shoot this cash cow, a coup de grace, a double-tap behind the ear, Tony Soprano style. Bastards!
Oh, the Spin Doctors are working overtime trying to fix this fiasco.
Thank God that someone had the foresight to label prescription drugs that are no longer covered by patent as ‘generic’ – a lucky break. Now, at least, people will associate these realistically priced medicines with rasp-like toilet paper and sub-par corn in white-labeled cans.
Oh, they would have us all believe that these affordable drugs are no good – probably made in some shady, dirt-floored Chinese factory that uses children as slave labor. The last thing that they would want you to know is that many generic drugs are made by divisions of the same pharmaceutical giants who manufacture they pricey name brand drugs. They also don’t want you to know that generics have to meet the same stringent FDA specifications and testing as their more expensive equivalents.
They cry that there is a reason why the name brand drugs are more expensive. You see, they have to cover the R&D costs of the drugs. The higher costs of name-brand medications have absolutely no correlation with the billions they spend on TV commercials and on panini parades. They also have nothing to do with the billions posted in annual profits.
In spite of the Spin Doctor’s excellent damage control, WalMart has still made a real mess of this gravy train. Now, other retailers are following in WalMart’s footsteps with similarly priced generic prescriptions.
Luckily for the pharmaceutical companies, Americans are still brand conscious. Many of us would not be caught dead with a generic prescription bottle in our medicine cabinets. After all, what would the neighbors say?
Which gives me another great business idea – fake prescription bottles that you can put your generic drugs into. We can sell them at the flea market, right next to the phony Rolexes and knock-off Louis Vuitton handbags.
Save money and still stay style conscious. After all, it’s the American Way!
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